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Copyright

Robyn Longhurst; Lynda Johnston;

Published On

2025-02-25

Page Range

pp. 469–474

Language

  • English

Print Length

6 pages

27. Focus groups

Chapter of: The Field Guide to Mixing Social and Biophysical Methods in Environmental Research(pp. 469–474)
Focus groups are usually made up of 6 to 12 participants and are a useful method for gathering a wide range of opinions and experiences about a specified topic. Careful preparation including creating ahead of the discussion a list of themes or questions to ask helps keep the discussion focused. This method can be used as a stand-alone method or with a suite of other methods.

Contributors

Robyn Longhurst

(author)
Deputy Vice-Chancellor Academic at Victoria University of Wellington
https://orcid.org/0000-0001-9192-0643

Lynda Johnston

(author)
Professor of Geography at University of Waikato
https://orcid.org/0000-0001-7686-9181